“We came to RSA with an idea to activate, and couldn’t have imagined how big it would become.” - Chad Fitzsimmons - Marketing Director, CBS Radio

“The quality of execution that RSA consistently delivers continually exceeds my expectations.” - Sherry Lansing - Founder, The Sherry Lansing Foundation

“I did not think anyone could really change the world until I met the ladies who drive Stand Up to Cancer.” - Lew Wolff - MLB Oakland A's Managing Partner/Owner

“MasterCard, in partnership with the team at RSA, have engaged our cardholders and driven more than $20 million for the SU2C cause.” - MasterCard

“At Chico’s, our lives have been enriched through our partnership with SU2C. RSA and their team are amazing people with an incredible passion in everything they do.” - Cinny Murray-Chico's Brand President

“MasterCard and SU2C activity in Russia demonstrates that the SU2C cause resonates deeply in hearts of people worldwide. Our joint effort brings the end of the disease closer every day.” - Bella Stavchansky-MasterCard President, High Growth European Markets

“We are proud to work alongside RSA on behalf of Stand Up To Cancer. It is clear RSA’s integrity, determination and heart has led to many of the successes we celebrate with SU2C.” - Mara Buxbaum-President ID-PR

“We’ve really enjoyed working with RSA. Their team is incredibly creative, hard-working and possess a very rare knack for bringing sometimes impossible goals to life. They deliver beyond our expectations.” - Abby Lunardini, Virgin America

“RSA approaches every project with perseverance, intelligence and a positive attitude.” - Steve L. Lubin - Retired Walgreens Executive

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What We Do



Getting it done

At RSA, we believe that a good strategy coupled with flawless execution is the key to a successful marketing campaign. We tap into the insights of your target consumer and help create campaigns that resonate with them in meaningful ways.

  • Partnership Marketing
  • Communications / PR
  • Alliances
  • Global Marketing
  • Branding
  • Literary
  • Business Strategy
Consumer Products

Consumer Products

More than just a T-Shirt

RSA works with clients to effectively visualize their brand and design intent from brainstorming concepts to final product execution.  Our high profile clients demand quality, consistency and a seamless vision of products, packaging and retail branding which RSA uniquely delivers.

  • Licensing
  • Product Development
  • Merchandising
Social Responsibility

Social Responsibility

Nailing the intersection between the cause and your brand

RSA pioneered the unique model of bridging corporate business models with sustainable cause marketing campaigns.  This has created a new paradigm in how social responsibility campaigns are conducted today.

  • Cause Marketing
  • Campaign Development
  • Celebrity Engagement
  • Fundraising


From Television To Movies

RSA has produced and co-produced network television programming, specials, live events and more. Our founders were involved in the early development of the first ‘how-to’ shows as well as the growing expansion of morning television in the 1990’s. Our work also includes critically acclaimed major motion picture releases and live road block events on all major networks.

  • Television
  • Radio
  • Film