Robertson Schwartz Agency Robertson Schwartz Agency

“We came to RSA with an idea to activate, and couldn’t have imagined how big it would become.” - Chad Fitzsimmons - Marketing Director, CBS Radio

“The quality of execution that RSA consistently delivers continually exceeds my expectations.” - Sherry Lansing - Founder, The Sherry Lansing Foundation

“I did not think anyone could really change the world until I met the ladies who drive Stand Up to Cancer.” - Lew Wolff - MLB Oakland A's Managing Partner/Owner

“MasterCard, in partnership with the team at RSA, have engaged our cardholders and driven more than $20 million for the SU2C cause.” - MasterCard

“At Chico’s, our lives have been enriched through our partnership with SU2C. RSA and their team are amazing people with an incredible passion in everything they do.” - Cinny Murray-Chico's Brand President

“MasterCard and SU2C activity in Russia demonstrates that the SU2C cause resonates deeply in hearts of people worldwide. Our joint effort brings the end of the disease closer every day.” - Bella Stavchansky-MasterCard President, High Growth European Markets

“We are proud to work alongside RSA on behalf of Stand Up To Cancer. It is clear RSA’s integrity, determination and heart has led to many of the successes we celebrate with SU2C.” - Mara Buxbaum-President ID-PR

“We’ve really enjoyed working with RSA. Their team is incredibly creative, hard-working and possess a very rare knack for bringing sometimes impossible goals to life. They deliver beyond our expectations.” - Abby Lunardini, Virgin America

“RSA approaches every project with perseverance, intelligence and a positive attitude.” - Steve L. Lubin - Retired Walgreens Executive

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Who We Are

Rusty Robertson

Rusty Robertson

Founding Partner

Rusty Robertson is an award-winning marketer and fundraiser who has generated over $500 million for her business clients in the 25 years of running her own companies, RPR & Associates and The Robertson Schwartz Agency.  Through her philanthropic work she has raised over $300 million and is co-founder of Stand Up To Cancer, the initiative designed to raise funds for accelerated cancer research.  Rusty has co-produced Stand Up To Cancer’s three history-making televised events and spearheads the marketing, branding, and promotional initiatives. Advertising Age Magazine honored her as one of the Top 100 Marketers.  Success Magazine named Rusty one of the most successful entrepreneurial women in the United States. In addition, Success Magazine’s year-end issue featured Robertson and her company as one of America’s Super 8 Companies.

Sue Schwartz

Sue Schwartz

Founding Partner

Sue Schwartz is a founding partner in the Robertson Schwartz Agency. She spent her career in leadership positions with Fortune 500 companies, where she held Senior and Executive Vice President posts including Executive Vice President positions at Revlon, Almay Cosmetics, and HSN. Prior to joining HSN, Sue held the positions of Senior Vice President of Revlon, responsible for sales of all mass cosmetic, fragrance, and health and beauty brands and Vice President of Almay Cosmetics, where she was a force behind the meteoric growth from $13 million in sales to more than $100 million over a three-year period. Sue is proud to be a co-founder of Stand Up To Cancer where she has co-produced Stand Up To Cancer’s three history-making televised events. Sue spearheads the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization.

Angee Jenkins

Angee Jenkins

Senior Vice President, Marketing & Donor Relations

Angee is a public relations and marketing professional with over 25 years of experience in designing and implementing media campaigns for a diverse roster of clients including major entertainment brands, multi-platinum recording artists, celebrities and authors. At RSA, her work includes developing and executing multi-platform marketing and communications efforts for Fortune 500 companies, best selling authors, major retail brands and leading non-profits including the award winning, Stand Up To Cancer in which she has been a member of the team since launch in 2008.

Julia Stein

Julia Stein

Consumer Products & Grassroots Initiatives

Julia has 25 years of expertise in the licensing and retail industries, ranging from managing the worldwide merchandising for the highest grossing science fiction property of all time to developing fashion and couture brands. Julia’s retail career began with the fashion specialty store chain, I Magnin and the junior iconic clothing brand, Espirit. Julia’s expertise includes retail management, buying, product development, fashion forecasting, and store planning. Her past work includes Director of Merchandising for LucasFilm, and has also been a creative consultant, procurer of licenses, and merchandiser for such clients as Disney, Sony, New Line Cinema, Warner Bros., DreamWorks, Fox, Mattel, Saban and Marvel. Ms. Stein has developed art concepts and retail presentations for such high profile brands as Coca Cola, Kelloggs, Ford, Hot Wheels, and Budweiser. Julia helps oversee the Stand up to Cancer Licensing / Merchandising program where her responsibilities include managing all e-commerce, promotional and licensing needs as well as branding, art direction and product development.

Candace McKeever

Candace McKeever

Special Projects

Candace is a project manager and business development specialist with over twenty years of experience in strategic management consulting, multicultural marketing, communications and sustainability management.  She has assisted numerous blue chip brands in developing targeted, sustainable marketing and communications initiatives that connect with clients and consumers.  At RSA, her work includes business development as well as managing multi-platform marketing and communications efforts for RSA’s valued Fortune 500 and non profit clients.  Most recently, Candace served as project manager for the award winning international Stand Up To Cancer campaign with MasterCard in Moscow, Russia.

Lauren Lewis

Lauren Lewis

Senior Director, Marketing & Donor Relations

Prior to joining the RSA and Stand Up To Cancer team, Lauren worked alongside her husband to establish a Los Angeles branch of the national creative writing non-profit organization, Writopia Lab. She’s also a seasoned marketing event manager and has planned and executed corporate events as well as educational conferences in the publishing and technology industries.