“We came to RSA with an idea to activate, and couldn’t have imagined how big it would become.” - Chad Fitzsimmons - Marketing Director, CBS Radio

“The quality of execution that RSA consistently delivers continually exceeds my expectations.” - Sherry Lansing - Founder, The Sherry Lansing Foundation

“I did not think anyone could really change the world until I met the ladies who drive Stand Up to Cancer.” - Lew Wolff - MLB Oakland A's Managing Partner/Owner

“MasterCard, in partnership with the team at RSA, have engaged our cardholders and driven more than $20 million for the SU2C cause.” - MasterCard

“At Chico’s, our lives have been enriched through our partnership with SU2C. RSA and their team are amazing people with an incredible passion in everything they do.” - Cinny Murray-Chico's Brand President

“MasterCard and SU2C activity in Russia demonstrates that the SU2C cause resonates deeply in hearts of people worldwide. Our joint effort brings the end of the disease closer every day.” - Bella Stavchansky-MasterCard President, High Growth European Markets

“We are proud to work alongside RSA on behalf of Stand Up To Cancer. It is clear RSA’s integrity, determination and heart has led to many of the successes we celebrate with SU2C.” - Mara Buxbaum-President ID-PR

“We’ve really enjoyed working with RSA. Their team is incredibly creative, hard-working and possess a very rare knack for bringing sometimes impossible goals to life. They deliver beyond our expectations.” - Abby Lunardini, Virgin America

“RSA approaches every project with perseverance, intelligence and a positive attitude.” - Steve L. Lubin - Retired Walgreens Executive

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Milestones

1982
  • Launched Susan G. Komen Foundation®, Race For The Cure®
1987
  • Oversight of Revlon® Cosmetics sales
1988
  • Founded PR, Marketing and Literary Agency RPR and Associates
1989
  • Launched the Margaret Thatcher Foundation
1991
  • Produced Susan Powter’s Stop the Insanity direct marketing campaign, which included four infomercials
1992
  • Produced health segments for ABC’s The Home Show
1994
  • Produced highest syndicated television show, The Susan Powter Show, in over 220 markets
  • Developed the Motown City to City Tour
  • Signed Smokey Robinson to Universal Music and de Passe Entertainment
  • Rusty Robertson named to Advertising Age Top 100 Marketers
  • Launched the AB Roller Plus® through retail and direct response marketing campaign
  • Rusty Robertson featured in Working Women Magazine
  • Launched Flying Lure products through retail and direct response marketing campaign
1996
  • Launched first Hispanic Business book, Dream Big by Deborah Rosado Shaw, published by Simon and Schuster
  • Founded SITV with Jeff Valdez
1998
  • Sue Schwartz named one of the Most Innovative People in America by Response Magazine
  • Launch of Lauren Hutton Cosmetic Line
1999
  • Produced press conference in Cannes, France announcing The Who Reunion
  • Produced The Who Reunion in Las Vegas, NV
  • Launched Victoria Wieck Swarovski Jewelry Line on HSN
2000
  • Re-Launched the Home Shoppping network website and more than quadrupled HSN.com revenues in one year
2003
  • Created and executed a turnaround strategy for Lisa Frank, a craft and toy company
2004
  • Formed Robertson Schwartz Agency
2006
  • Launched Pure Allure Swarovski Jewelry Line
  • Launched E-health campaign and webisodes
2008
  • Co-Founded and launched Stand Up To Cancer® (SU2C)
  • Launched breast cancer women’s health initiative in Mexico with the Inter-American Development Bank
2010
  • Created Times Square New Year’s Eve event with MasterCard®
  • Clio award for SU2C healthcare
2011
  • Created Rise and Honor Veterans event and television show with the Entertainment Industry Foundation™
  • Emmy nomination for SU2C outstanding non-fiction television show
2012
  • Created Corporate Responsibility Campaign with MasterCard® Russia
  • Harris Poll Equitrend for SU2C Health Non-Profit brand of the year
2014
  • Launched second Together Against Cancer campaign in Russia
  • Won 2014 Cause Marketing Halo Gold Award for Best Transactional Campaign
  • Won 2014 Silver Award for Best Video for MasterCard®/Stand Up To Cancer® Dig In & Do Good campaign
  • Launched MasterCard®/Stand Up To Cancer® Priceless Causes Campaign
  • Produced fourth telecast for Stand Up To Cancer®
  • Launched Fifth Third Bank/Stand Up To Cancer® Pay to the Order Of Campaign
  • Nominated for 2014 Jay Chiat Award for Strategic Excellence for Pay to the Order Of Campaign with Fifth Third Bank
  • Launched MasterCard® Canada/Stand Up To Cancer® Go On a Helping Spree Campaign
  • Rusty Robertson and Sue Schwartz Honored by the Princeton University Institute of Advanced Study
  • Launched Chico’s®/Stand Up To Cancer® co-branded scarf campaign in retail stores nationwide
  • Major League Baseball® Honored Stand Up To Cancer® During Game 3 of 2014 World Series
2015
  • LAUNCHED MASTERCARD®/STAND UP TO CANCER® PRICELESS CAUSES CAMPAIGN
  • LAUNCHED FIFTH THIRD BANK/STAND UP TO CANCER® HOW I FIGHT CAMPAIGN
  • CONTINUED CHICO’S®/STAND UP TO CANCER® CO-BRANDED SCARF CAMPAIGN IN RETAIL STORES NATIONWIDE
  • MAJOR LEAGUE BASEBALL® HONORED STAND UP TO CANCER® DURING ALL STAR GAME AND GAME 3 OF 2015 WORLD SERIES
  • STAND UP TO CANCER® FIRST EVER NHL PLACARD MOMENT WITH LOS ANGELES KINGS DURING HOCKEY FIGHTS CANCER NIGHT
  • STAND UP TO CANCER® FIRST EVER NFL PLACARD MOMENT AT CINCINNATI BENGALS SEASON OPENER IN CONNECTION WITH FIFTH THIRD BANK
  • LAUNCHED CVS®/STAND UP TO CANCER® STAND UP TOGETHER CAMPAIGN
  • LAUNCHED MAJOR LEAGUE BASEBALL/STAND UP TO CANCER® POTENTIAL PSA CAMPAIGN